How to Use Video in Your Marketing Campaigns
Video is a powerful marketing tool that can be used to increase brand awareness, enhance your company’s reputation, and generate more sales. It’s also a great way to engage and inform your audience, allowing them to feel a deeper connection with your brand than they would otherwise.
A Successful Video Strategy Needs Tangible Goals
When it comes to a video marketing campaign, it’s important to know exactly what you want to achieve. Whether you’re looking to boost brand awareness, educate your customers, or fuel your advocacy plan, it’s important to identify your goals and outline them ahead of time.
Identify Your Buyer Personas
You’ll need to define your target demographics so that you can tailor your content to their needs and preferences. This includes determining their pain points, buying triggers, and what they’re most likely to take away from your videos.
Storyboard Your Video
A good storyline is key to a successful video. It will tell your audience why they’re watching and keep them engaged. It should include a protagonist with a goal, conflict, quest, and resolution.
Create a compelling narrative that aligns with your brand’s mission and values, and incorporate these throughout the video. This will help you to develop a memorable and engaging experience for your audience and make them more likely to stick around and follow your company.
Use Your Video In Your Website
As we’ve already mentioned, a well-made video can be a fantastic way to improve your SEO and boost your visibility on search engines like Google. It’s also a great way for potential customers to learn more about your product and services, and it can increase the average time spent on your site by as much as 53 times!
Add a Call to Action
After your viewer watches the video, it’s important to include a call to action. This can be as simple as a “Click Here” button, a thumbnail of another video, social icons, or whatever else you think will be most effective for your audience.
Creating a call to action is a vital part of any marketing strategy, but it’s especially important with video. The right CTA can encourage your viewers to click and visit your website, download a free product or service, or share the video on social media.
Test Different Types of Video
It’s always a good idea to experiment with different types of video. This includes everything from showcasing customer testimonials to entertaining clips and extras that are unique to your brand’s needs.
Consider hiring an in-house videographer or a team of marketers to make your videos. You can also outsource them to a production house or video agency for a more polished result.
Have Your Staff Sign Release Forms
When creating a company video, it’s important to make sure that you have the rights to use your employees’ images and voices. Depending on the video’s subject matter, you may need to get them signed up with a release form. This will ensure that you’re not violating their privacy or copyrights when using their photos and voices in your videos.