Mesa SEO

If you are using Google Analytics to optimize your website, time-on-page will give you an idea of how long people spend on your page. Your time-on-page can also tell you about your average session duration, bounce rate, and dwell time. If you want to increase your time-on-page, you should monitor these metrics. Contact us to learn more about mesa seo

Average time on page 

When it comes to SEO, the longer your visitors stay on your pages, the better. However, if they don’t take the desired action, that time could be wasted. For example, if a visitor is spending more than five minutes on a product page, he or she may not be ready to make a purchase. In such a case, you may want to add more images, FAQs, size charts, reviews, and other relevant data. 

Although Google Analytics tracks the Average Time on a Page, you need to understand that it can be misleading. The average time on a page can be significantly higher than it is, particularly on certain pages. For example, you may have a page with a high Avg Time Page but a high bounce rate. This means that you need to monitor your engagement statistics regularly. 

Average session duration 

Average session duration is the number of time users spends on a website. By creating better content, you can increase this number. Your content should engage your readers and encourage them to read more of it. Also, using internal links and compelling anchor text can help you keep them on your site longer. The more time people spend on your site, the better. 

Average session duration is an essential SEO metric because it shows how long a visitor interacts with the content on your website. Obviously, the longer they stay, the more engaged they are. The two-minute benchmark may be too short for some smaller websites. Larger websites have higher average session durations than smaller sites. However, it’s important to note that benchmarks vary from industry to industry. For instance, healthcare websites tend to have an average session duration of two to three minutes. 

Average bounce rate 

Optimizing your website’s average bounce rate is important for the health of your SEO efforts. By lowering the bounce rate, you can encourage your visitors to browse additional pages. It is important to review high-bounce pages to determine what the problem is and how to improve them. For example, if you’re noticing a high bounce rate, you may have chosen the wrong keywords for your business and should look into increasing organic traffic instead. 

While Google does not factor bounce rate into its ranking algorithm, it’s a useful metric to measure your website’s overall engagement. A high bounce rate indicates that your website isn’t providing your visitors with the information they’re looking for and that you’re missing out on conversion opportunities. To improve your website’s bounce rate, look into its navigation, call-to-action placement, and content quality. 

Average dwell time 

When a user clicks on a search result, their average dwell time will tell you if they’re likely to stay on your page or click on another link. The longer the dwell time, the more satisfied they’re likely to be. The shorter the dwell time, the less satisfied they’re likely to be. 

Dwell time is affected by many factors, including the complexity of your content, how dense the subject matter is, and the number of references. Generally, dwell times between 30 seconds and two minutes are considered good.