What is the significance of SSL certificates for technical SEO?
Whether you run an online business or simply want to build trust with your website visitors, SSL certificates are a crucial part of any web strategy. Not only are they a security measure that secures data transmission between a browser and a web server, they also help search engines like Google identify and rank your site higher in the search results. Contact us to learn more about seo company in mesa
How SSL works?
A certificate is issued to a website that has been verified by a trusted third party. When someone visits your website, the browser or server checks the certificate to ensure it’s legitimate and secure before granting access. This process is referred to as an “SSL handshake.”
SSL certificates come in many different forms, ranging from free standard SSL certificates to more expensive Extended Level (EL) and Organization Validated (OV) certificates. The type you choose depends on the specific needs of your site.
The most basic form of SSL is Domain Validated (DV) certificates, which verify that you have ownership or control over the domain name that you’re using to communicate with your site. DV-issued SSLs are typically the least expensive and offer the lowest level of security.
Another option is Multi-Domain SSL Certificates, which offer domain validation for multiple subdomains. These certificates typically cost a bit more than DV-issued certificates, but they provide greater security and can be helpful for organizations that need to protect sensitive data or email accounts.
These types of certificates also allow you to list an unlimited number of subdomains on the certificate itself, allowing you to secure more than one domain in a single package. These SSL certificates are often referred to as SAN certificates, for “Subject Alternative Name” or a wildcard SSL certificate.
If you have a large e-commerce site or a site that requires the collection of personal data, a secure SSL connection is essential. It helps prevent hackers from gaining access to customer information and is an important factor in maintaining PCI compliance.
Depending on your budget, you may also want to consider an OV or EKU SSL certificate that costs a bit more. These certificates are usually reserved for larger businesses that use a consolidated domain name or multiple domains to manage their online presence.
You should make sure that your SSL certificate is valid before you start making any transactions or sharing any private information with customers on your site. If it’s not, your users will have a bad experience and be unlikely to return again or to recommend your business.
Google’s Chrome browser recently started warning users if they land on a website that doesn’t have an SSL certificate, showing a stern ’Not secure’ label next to any websites with credit card information or login forms. If users see this, they are likely to leave your site quickly.
If you’re looking to increase traffic and boost your search engine rankings, it’s worth the time and expense of moving your site over to HTTPS. It can be a daunting task, but if you do it the right way, the rewards are great.