The Importance of Site Structure for Your Law Firm’s SEO 

A law firm’s website is a critical component of its digital marketing strategy. It must be easy to navigate and fast-performing in order to attract search engines and turn visitors into clients. One of the most important factors in achieving this goal is site structure, which determines how easily search engines find new pages and whether or not those pages are relevant to user intent. 

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This article will discuss the importance of site structure for your law firm’s SEO and provide some tips on how to design a website that is structured for maximum performance. Before hiring an agency to help you improve your law firm’s online visibility, research its track record and client satisfaction. Ask for examples of websites they have designed that rank well on Google and for competitive search terms. Also, ask them to provide a rough estimate of how many leads they have generated for their clients and how much this has helped them grow their business. 

The first step in designing a website with a good site structure is creating a clear hierarchy. Having a solid navigation menu is also crucial. This will prevent users from getting frustrated by having to click through multiple pages before they can find what they are looking for. In addition, having a clear hierarchy will allow search engine crawlers to discover new pages more easily and will speed up the process of indexing those pages on Google’s results page. 

Another important consideration when determining your law firm’s site structure is the number of pages you have. You want to keep the number of pages as low as possible while making sure all relevant information is included on your website. For example, having a dedicated page for each practice area and city is important. This will ensure that every relevant search term is covered on your site and will help you rank for those search terms. 

Having a blog is also a great way to supplement your law firm’s content and increase your SEO performance. Blog posts are considered “top of the funnel” content, meaning they help drive traffic to your site from people in a discovery mode. Google recognizes this and rewards sites that update their blog frequently with a higher ranking. 

In addition, having a blog can help you generate more leads by allowing you to share valuable resources like eBooks and free guides that offer helpful legal advice for potential clients. These are great ways to get visitors to register their email addresses and learn more about your law firm’s services. These visitors may then be converted into actual clients through strategically placed contact forms, click-to-call phone numbers, or lead magnets that encourage prospects to fill out their contact information in exchange for a resource. To maximize your law firm’s performance and make it easier to manage, you should choose a web development agency that understands these best practices. This will ensure that your site is structured properly and optimized to perform well on both desktop computers and mobile devices.