What is the Biggest Trend in Online Marketing Today?
Voice search
One of the biggest trends in online marketing today is voice search. While it’s still early days, it’s already a global technology that has entered the lives of more than 111.8 million people in the United States. Statistics show that almost 50 percent of searches will be performed by voice by 2022. Whether you want to be ranked higher in search engine results or not, you should consider incorporating voice search marketing into your online strategy.
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It saves consumers time. Many consumers use voice search to research local businesses, restaurants, and more. And they’re more likely to make a purchase when they’re able to speak their search query to a voice assistant. If you want to make sure your business is ready for this trend, you need to make the voice journey easy and seamless.
Gamification
Gamification is a modern marketing trend that applies game elements to non-game situations. It is a powerful tool that can boost brand loyalty by retaining consumers. The trend has spread beyond eCommerce and traditional retail and has been applied to a wide variety of industries. Here’s a look at five of the most popular gamification strategies.
Companies like Nike have tapped into this trend by launching products that track a user’s running process and allow them to compete with their friends, share their achievements on social networks, and receive valuable data on the users’ preferences. Such data can then be used to improve the product range, develop new marketing channels, and refine digital strategies.
Account-based marketing
Account-based marketing (ABM) allows marketers to personalize messaging to specific accounts. These accounts are typically decision-makers, and by targeting these individuals with targeted content, marketers can get higher ROI than other forms of marketing. This is especially important for businesses that sell to large corporations. For the last two decades, the marketing industry has become enamored with the “millennial” and “generation X” generations. A quick Google search will yield over 129 million results if you type in “millennials”, while a search for “generation X” will generate 7.2 million results.
Account-based marketing allows marketers to better understand their customers’ needs and behaviors by becoming their clients. This creates a stronger connection with the customer and leads to repeat business and referrals. Taking a client-centric approach to marketing helps marketers develop key relationships with their clients, which are crucial to increasing revenue and decreasing customer acquisition costs.
Visual search
Visual search is taking the online world by storm. The use of image recognition is becoming increasingly popular, with Snapchat, Google, and Bing already offering the ability to recognize items based on their visual properties. It is also becoming commonplace in the furniture and fashion industries, where apps such as ASOS allow users to take a picture of a specific product and search for it. The app will then recommend a similar item or recommend a different one. Even companies like Amazon and NAPA Auto Parts have begun using this type of technology to find new products and services for consumers.
Visual search is still in its early stages, but it’s poised to revolutionize the way people find things online. It’s important to take advantage of the opportunity it offers by taking a few steps now to optimize your website for it. First, make sure you have multiple images of your products available on your website. You also want to pay special attention to the quality of your images, as a beautiful image will likely appear in visual search results.
Personalized messaging
In an age where consumers are bombarded with marketing messages, personalized messaging is a powerful tool to build a more personal connection with them. Instead of using generic greetings or emails, personalized messages find out what makes your customers tick and provide them with content that will win their hearts.
While personalization has been a difficult task in the past due to limitations in resources, time, and technology, today it’s easier than ever to create truly personalized messages for your customers. By collecting data about your customers’ preferences, behavior, and preferences across channels and touchpoints, you can now implement personalized messaging at scale.