## What is PageRank and Why Does it Matter?

PageRank is a ranking algorithm that is calculated based on the number of inbound links a page has. It can be as low as 0 to as high as 1000. It is calculated using a logarithmic scale. It can help you determine the relevance of a web page.

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### PageRank is a ranking algorithm

The PageRank algorithm assigns a numerical score to each web page based on relevance and authority. It is updated frequently as new information is discovered. This makes it a highly flexible ranking algorithm that can be easily modified to fit new requirements. It is a popular choice for search engine optimization.

PageRank values are calculated by applying Markov theory. A page that receives a lot of links will have a higher PageRank score than one with a lower PageRank value. PageRank values range from one (1) to ten (the highest). Each link counts as a vote. Links from authoritative pages earn more votes. In addition, the anchor text that matches the search intent adds extra points.

### It calculates the value of a web page

PageRank is a system that measures the value of a web page by looking at the number of links to the page. The number of links is calculated using a simple algorithm. The number of links pointing to a page is equal to the sum of the PageRanks of all the web pages linked to it.

The PageRank calculation takes into account all of the inbound links, including links from within and outside a web page. It uses a formula that was published when PageRank was first developed. However, Google doesn’t disclose which formula they use. But it seems to work fine. Google sets a damping factor for its calculation, which is normally 0.85.

### It depends on the number of inbound links a page receives

PageRank is a mathematical measure of the importance of a web page. It is calculated by dividing the PageRank of a given page by the number of outbound links that point to it. This means that if a page receives 100 links from pages A and B, it will receive 0.25 PageRank. On the other hand, if the page receives 100 links from pages C and D, it will receive a PageRank of two.

Inbound links are references from other sites. Not all links have equal importance, so a website with high PageRank will have many more inbound links than one that is not.

### It varies on a logarithmic scale

If you’ve ever looked at the PageRank of a website, you’ve probably noticed that it varies on a logarithmic range. This essentially means that each face in the PageRank graph is proportional to the sum of all the other faces that point towards it. This is similar to the Richter scale, which rates the size of earthquakes from one to ten.

To calculate the PageRank of a web page, Google uses a mathematical equation. It takes the total number of clicks to reach a page, which in turn is multiplied by a “damping factor”. In this case, the factor is about 0.85. In general, pages on the first page have a higher PageRank than those on pages further down.

### It affects search engine optimization

PageRank is an algorithm developed by Google that ranks web pages based on the number of backlinks pointing to a particular page. It is akin to the link equity model, in that the number of links on a page influences its authority and relevance to users. In short, the higher the number of backlinks, the more authoritative the page is.

Google first implemented PageRank in 1996. It was named after Larry Page, one of the co-founders, and is a part of its core algorithm. PageRank has evolved and now comprises a few hundred signals in addition to links.