What Is Page Speed and Why Is It Important For Technical SEO? 

Page speed is the amount of time it takes for a web page to load. It’s a key metric that affects the ranking of your website. In fact, Google has made page speed a key ranking factor for years now and it’s important to keep an eye on this aspect of your site’s performance to avoid getting stuck behind the competition. 

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What is Page Speed and Why Is It Important? 

Page speeds are important because it relates to the user experience. A page that loads quickly will satisfy a user’s needs quicker and rank higher in search results. 

It’s also important for technical SEO because it can help improve your rankings. If your site takes too long to load, you can lose users who don’t like waiting for content to load and they may leave the page and visit a competitor. 

How Does Google Use Page Speed Data?

Google uses a number of metrics to determine a site’s page speed score. These include things like HTTP requests, page size, and the weight of images on a website. 

The more HTTP requests a page makes, the longer it will take to load. This is because each HTTP request sends a browser to get a file from your server. 

To view the number of HTTP requests a page makes, you can use the “Network” panel in Chrome DevTools. This tool allows you to see how many requests your page is making and the average response time. 

This information will tell you where your page is slow and how to fix it. If you have a lot of HTTP requests, your page will be very slow to load and that can impact how many people view it. 

Your page speed score is based on these metrics as well as other factors, so it’s important to make sure that all of the metrics are within a certain range. 

Generally, you’ll want to make sure that your first input delay (FID) is below 100 milliseconds and that your Cumulative Layout Shift (CLS) is below 0.1. 

You can also reduce the size of your CSS, HTML, and JavaScript files to reduce your page size. This is especially true if you have large image files. You can use gzip, a software application that compresses these files, to reduce their size. 

A CDN can also help your page speed by spreading your site’s load across a network of servers that are placed in strategic locations. This means that you can load the content from a server closer to the user, which can dramatically increase your page’s speed. 

Another way to help your page load faster is to use a content delivery network (CDN). These can be a very cost-effective option for increasing the speed of your site. 

The speed of your site is a hugely important ranking factor, and you should make every effort to optimize it for this. You can do this by optimizing your code and using a content delivery network to ensure that your site loads as fast as possible.