Mesa SEO
The main difference between on-page and off-page SEO is that one is focused on your website while the other includes all ranking factors outside of your control. These include things like backlinks, social signals, and reviews. Contact us to learn more about mesa-seo.com
On-page SEO refers to the content of your website, including page title tags, headers, and URLs. It also includes the way you structure your page and the quality of your content.
Creating high-quality, relevant content is the key to on-page SEO. It helps search engines know what to index and rank your site for, which can increase your overall traffic.
A great starting point is to conduct keyword research using tools such as Ahrefs, AnswerthePublic, and UberSuggest. Once you’ve found the terms that are relevant to your business, you can create page content around those keywords.
You can incorporate them in a number of ways on your website, but it’s particularly important to use the keyword or phrase within your page’s h1> and h2> headers. It’s also worth including them in your body> and in your meta descriptions, which can be copied to other websites (including social media) to help increase click-throughs.
While it’s not an official ranking factor, the quality of your h1> and h2> titles and descriptions is a big part of how your page shows up in Google results. Make sure your h1> and h2> title tags contain both your primary keyword and any long-tail keywords or phrases that are relevant to the content on the page.
The first step to improving your h1> and h2> is to update them with new, unique, keyword-friendly content. This will help both your rankings and your site’s user experience.
Another important way to improve your h1> and h2> content is to write unique, compelling, and engaging copy for each page of your site. You can also use structured markup, which allows search engines to understand the purpose of each page more clearly.
You can even take advantage of social media to promote your website and content by retweeting or sharing your content. These activities will also generate more links, which is an important off-page SEO strategy that can help your website rank higher.