Mesa SEO

SEO is the process of optimizing your website to make it more visible in search engines and improve its ranking. It is a complicated and ever-changing field, but one that can be difficult to get your head around for beginners. Contact us to learn more about

On-page SEO is everything you do to your website that affects its rank in search engine results pages (SERPs). This includes things like creating content, optimizing title tags and image optimization. 

The quality of your content is one of the most important factors in on-page SEO. It can determine whether or not your site will show up in a Google search, but it also makes your visitors stay on your website longer and convert more effectively. 

Another crucial factor is the content’s value for your audience. If you don’t have great content that answers a user’s question or provides something valuable to them, it won’t matter how many keywords you optimize your page for. 

If you have content that answers a question, it is more likely to be shared and linked to, which increases its value and helps you rank higher. In addition, the more unique, relevant, and helpful your content is for a user, the better it will be for search engines to rank it. 

On the other hand, if your content isn’t helpful or interesting, it won’t be shared and you won’t have a good chance of ranking high on SERPs. This is why it’s important to have a solid on-page SEO strategy before you start building links or promoting your website on social media. 

Off-page SEO, on the other hand, is everything you do outside of your website that can help it rank. This can include activities such as building backlinks, posting on social media channels, and getting mentions in reputable publications. 

For e-commerce businesses, off-page SEO is especially important because it can help generate new leads for your business and increase your sales. It is also vital for establishing brand recognition and credibility, as well as improving your search rankings. 

Backlinks, for example, are one of the most important off-page SEO strategies. These are links from other websites that direct traffic to your site. When your site has a large number of backlinks, it is considered more trustworthy and authoritative. 

Similarly, testimonials are another form of off-page SEO that can help you establish authority and trust with your customers. These can come from previous or current clients or employees, and they can be a great way to boost your rankings on search engines. 

Other off-page SEO tactics include social media marketing, guest blogging, and getting unlinked brand mentions on other sites. These strategies can be particularly beneficial to local e-commerce companies, since they can create references for your site from reputed sources on the web.