Mesa SEO

A funnel is a series of steps that will lead the visitor to a specific outcome. These steps can be grouped into three phases, attraction, nurturing, and segmentation. Once you have established a basic funnel, you can set up various metrics to measure its success. For example, you should track your close rate, which is the proportion of leads who make a purchase. If your close rate is low, it might be time to work on targeting a more engaged audience. Contact us to learn more about mesa seo

Attraction phase 

The Attraction phase of online marketing involves attracting traffic to a website. To attract visitors, you need to rank high on search engines. Once you have your website ranked high, create content that solves your visitors’ problems and provides value to them. They will then decide whether to buy your product or service. In many cases, the initial sale will not be immediate. For example, a subscriber to your newsletter could take months before they convert into a customer. 

Content marketing, specifically blog posting, can be very effective at every stage of the funnel. Blogging can be very effective in the Attraction phase because you can engage customers in conversation. This creates a sense of authority and helps activate the reciprocity trigger in your visitors. This will help you build a relationship with your visitors and make them think of your brand first when they need a product or service. 

Triangular structure 

Generally, a marketing funnel should have the same number of conversions at the top, middle, and bottom. For this reason, the top and bottom levels of the funnel should be the same width. However, the number of conversions at the bottom of the funnel should not be a concern of the business owner. 

The top of the funnel is where the prospect first discovers your company and becomes aware of your product. It is at this stage that you position yourself and start educating your prospects. The idea here is to expose your company to as many prospects as possible, and this will increase the number of prospects in the next stage. 

Lead nurturing 

A lead nurturing funnel is a process of continuing to interact with a lead after they have expressed interest. This process can include information gathering and education on the products or services that your company offers. This process is designed to motivate the lead to purchase. After a certain amount of time, the prospect may be ready to move to the purchase phase. 

Lead nurturing is often accomplished with an automated welcome campaign, which greets new database subscribers and provides valuable educational content. With the right strategy, it’s possible to increase the effectiveness of your campaign. 

Segmentation 

Segmentation is the process of identifying prospects and converting them into paying customers. The process is never complete and can be an ongoing process. Make sure to prioritize funnel optimization based on cost, revenue, and time. It’s also important to conduct A/B tests to uncover data-backed insights. 

Segmentation can help you focus your efforts and increase the likelihood of success. For example, you might segment leads by their age or gender to ensure that you’re targeting the right audience. A better segmentation process can help Sales and Marketing identify the best customers and measure progress.