Mesa SEO

It’s important to know the different traits and skills that you need in SEO because that will help you narrow down your search for a perfect match. Here are some of the things that you can expect to see in an SEO: Contact us to learn more about

Experience & Knowledge

One of the best ways to tell how well-rounded an SEO is through their experience. You want to see if they have a diverse background, whether it’s in content, digital marketing, social media or any other area that will affect your business. 

They should have a strong understanding of how search engines work so that they can effectively optimize your site for your target keywords and queries. They should also be familiar with the latest algorithm updates and how to prepare for them. 

LSI Keywords

LSI keywords are related to the main keywords that people search for, so they can help your page stand out on the search engine results pages. They can also be useful when targeting questions and natural language searches, which are becoming increasingly popular. 

Local SEO / International Search

If you have an international or global company, your SEO should be experienced in local and international search strategies. For example, if you have an online hair salon, you need someone who understands how to compete with other local businesses for search rankings and clicks. Or if you have an e-commerce business, you need someone who understands how to boost your product rankings and generate sales from your online store. 

They should be able to create a plan that can grow your business and achieve revenue goals, rather than just focusing on the technical aspects of the job. This is because management will be more interested in business case projections and how they can impact the bottom line than the more technical aspects of the job. 

You should also see if they have experience with link building. This is especially important if you have an existing link structure or a large number of referring domains. 

For this, you need an SEO that understands how to build links that are relevant to your site and its target keywords, so they don’t negatively impact your rank. 

They should know how to use a tool such as Ahrefs, which analyzes your site and produces keyword, link, and ranking profiles so you can see what works and what doesn’t. You can also use these tools to identify high-performing content and keywords on your site, which you can then share with your team to create an effective SEO strategy. 

Finally, ask about their process for performing an SEO audit on your site. This will give you an idea of how they approach the project and whether they are a team player. SEO should have the ability to communicate with all levels of your business and persuade everyone that it’s worth implementing their recommendations.