What Does Search Engine Optimization (SEO) Do?
Search engine optimization is the process of optimizing a website in order to rank higher on search engines like Google and Bing for specific keywords. This can result in an increase in organic traffic to your site, which will help you grow your business and get new customers. Contact us to learn more about best seo company in mesa az
SEO is a highly technical and often complex process that involves a variety of different elements, ranging from on-page to off-page optimizations. But it’s important to understand that there are some fundamental principles and core elements that must be included in all of your SEO strategies to get the most out of it.
Keyword Research
Choosing the right keywords to target is a very important part of any successful search engine optimization strategy. It’s a crucial step in understanding what your audience is looking for and helping them find the information they need on your site.
Once you have chosen a few keywords that you’re going to use for your site, it’s time to start optimizing them on the site itself. This includes using the correct HTML tags and writing content that is both useful and interesting to your users.
Meta description
Having the right meta description is also vital to improving your site’s ranking on SERPs. This is a section of your site that is displayed in a small space at the top of SERPs, and it’s the place where you can tell searchers what they can expect to see on your website. It’s crucial to keyword optimize this area and make sure it displays correctly on both desktop and mobile devices.
Schema (pronounced schemata)
A schema is a set of specific HTML tags that helps search engines organize their data and display it in a more aesthetically pleasing way. It’s one of the best ways to get your website to rank for more competitive keywords.
Local SEO
Getting your business to show up in local search results is another important part of SEO. This can include ensuring that your business is listed on local business directories, as well as optimizing your Google Business profile and reviews.
Conversion Rate Optimization
When it comes to search engine optimization, your goal is not only to attract people to your website but also to convert those visitors into paying customers. In order to do that, you need to test various elements of your website and measure the impact they have on conversions. This is a very technical process that used to be extremely difficult, but with the introduction of tools like Optimizely, running tests on your site has become as simple as inserting a few lines of Javascript!
Incorporating social media into your SEO tactics
Even though most social sites do not have a direct impact on your organic traffic, they are still valuable sources of links and can build up your brand. In addition, many search engines now track social influence for its own sake, meaning that websites with a lot of followers and engagement can have a significant positive impact on your organic traffic trend line.