Some of the Most Important Factors to Consider When Choosing an SEO Expert for Your Shopify Store
Finding the best SEO partner for your Shopify store is a process that requires thorough research. When you know what to look out for, you can make a sound decision that will benefit your business and ensure that your website gets found in searches. To help you on your way, this article shares some of the most important factors to consider when choosing an SEO expert.
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Before you hire a company, check the SEO’s reputation online. Read reviews and testimonials to see if other businesses have been happy with their work. Inquire about the amount of time it takes for them to show results and find out if they offer any guarantees.
Depending on your needs, you might want to look for an agency that specializes in a specific industry or has extensive experience in local SEO. You can also choose an agency that provides PPC and social media services. This type of all-in-one package is usually more cost-effective than hiring individual specialists.
A good SEO expert will be able to answer your questions and provide you with a clear picture of how their services can help your business. If they are unable to give you a clear answer or don’t explain their processes in a straightforward manner, it’s probably best to look elsewhere.
It’s also important to find out how much experience the SEO has and how they work with their clients. For example, will you be working directly with the person who manages your campaign or is it someone else? You should also ask about the SEO’s communication style and frequency.
The next thing you’ll want to do is interview potential candidates. Ask each SEO about their previous projects and ask for examples of their work. It’s also a good idea to see how quickly they respond to your inquiries. This will be an indication of their level of professionalism and how well they’ll work with you.
Aside from their work history, you should also ask about their education and training. A quality SEO expert should have a background in computer science or digital marketing. They should also be familiar with the latest search engine algorithms and trends. Lastly, you’ll want to find out how they keep up with their industry.
Do they use black hat methods? If a search engine optimization company uses deceptive techniques to rank websites, it can damage its reputation and lead to Google penalties. This could ultimately harm your own site’s visibility in search results. That’s why it’s important to only work with reputable agencies that follow white hat techniques.
Another crucial factor to consider is the size of the agency. Large companies typically have more resources and can handle larger campaigns than smaller ones. However, this also means that you may not get as much personal attention.
It’s also a good idea to ask about their communication style and how often they will update you on your campaign’s progress. Some marketing SEO experts will send reports weekly, while others will only communicate in monthly or quarterly increments. Having clear expectations will save you from any confusion or frustration down the road.