What are some of the most common technical SEO issues that an expert can address?
Search engine optimization (SEO) is crucial for businesses to improve their online visibility and attract more traffic to their websites. However, even with the best on-page optimization and content, technical SEO issues can prevent a website from ranking well in search engine results pages (SERPs). That’s where an SEO expert comes in. In this article, we will discuss some of the most common technical SEO issues an expert can address.
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Site Speed Optimization Website loading speed is a crucial factor for search engine rankings. A website that takes too long to load will negatively affect the user experience, and search engines will lower the website’s ranking as a result. An SEO expert can analyze website speed using tools like Google’s PageSpeed Insights and suggest ways to optimize it, such as compressing images, minifying code, and optimizing caching.
Mobile-Friendly Design Mobile devices have become the primary source of internet traffic, and search engines give preference to mobile-friendly websites. An SEO expert can ensure that your website is designed with a responsive layout that automatically adjusts to different screen sizes. They can also test your website’s mobile-friendliness using Google’s Mobile-Friendly Test tool and suggest improvements.
Site Architecture The structure of your website can impact your SEO efforts. An expert can ensure that your website has a logical hierarchy, with each page linked to from the homepage and organized by categories. This helps search engine crawlers understand the site’s content better and makes it easier for users to navigate. In addition, an SEO expert can ensure that your website’s URLs are SEO-friendly, using relevant keywords, and avoiding duplicate content.
URL Canonicalization URL canonicalization refers to the process of selecting the preferred URL for a page when there are multiple URLs that can be used to access it. This can cause problems for SEO, as search engines may treat each URL as a separate page, resulting in duplicate content. An SEO expert can use canonical tags to indicate the preferred URL, thereby consolidating link equity and improving search engine rankings.
Schema Markup Schema markup is a structured data format used by search engines to better understand the content on a website. By adding schema markup to your website, an SEO expert can help search engines understand the content better, leading to higher rankings and more visibility. Some examples of schema markup include product information, reviews, and location data.
Broken Links Broken links on a website can negatively impact user experience and search engine rankings. An SEO expert can use tools like Google Search Console to identify broken links and fix them by either updating the link or removing it. This ensures that visitors to your website have a seamless experience and improves search engine rankings.
In conclusion, technical SEO issues can prevent your website from ranking well in search engine results pages. An SEO expert can identify and address these issues, helping your website rank higher and attract more traffic. By optimizing site speed, ensuring mobile-friendliness, optimizing site architecture and URLs, canonicalizing URLs, adding schema markup, and fixing broken links, an expert can improve your website’s technical SEO, leading to more traffic and better rankings.