3 Common SEO Mistakes Law Firms Make
As a law firm, your business depends on search engine optimization (SEO) to attract and convert new clients. The right SEO strategy can help you rank higher on Google, resulting in more website traffic and more profitable legal practice. However, there are many mistakes that can be made along the way that will hold you back from reaching your SEO goals.
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Law firms are a very competitive industry, and the competition is only growing as more people turn to the Internet for information about attorneys. As such, it’s more important than ever for law firms to focus on their online marketing efforts. The good news is, there are several things you can do to boost your rankings and improve your SEO strategy.
While you may be tempted to use black hat tactics in an attempt to get ahead of your competitors, it’s best to follow the rules and do things correctly. Not only does this make for a more effective campaign, but it also helps prevent penalties from search engines that can severely hurt your rankings.
One of the most common SEO mistakes law firms make is not updating their content regularly. This can be a major problem, as out-of-date content signals to search engines that your site is not being maintained and could be a poor experience for visitors. In addition, not updating your content can hurt your ranking, as search engines reward websites that have fresh and relevant content.
Having an outdated or unprofessional-looking website can send the wrong message to potential clients and cause them to take their business elsewhere. The goal of any law firm is to attract high-quality leads, and a well-designed website is the first step in doing so.
Another mistake law firms often make is failing to include client reviews on their website. Not only do client reviews boost credibility, but they can help potential clients decide to contact your firm. Additionally, 91% of people read online reviews before making a purchase decision and 84% trust those reviews as much as they do a personal recommendation.
A final mistake law firms frequently make is not implementing mobile SEO. This is an important part of any SEO strategy, as more and more people are using mobile devices to conduct their searches. It’s important to make sure your website is mobile-friendly so that your potential clients can easily find the information they need and make an informed decision about hiring your firm.
If you are ready to improve your law firm’s SEO, contact us today! We can help you identify the issues that are holding you back and implement strategies that will increase your visibility and help your business grow.
What are some of the biggest SEO mistakes that you have encountered? Let us know in the comments below!
Article by: Jennifer Davidson
What Are Some Common SEO Mistakes Law Firms Make?
Jennifer is a freelance writer who specializes in digital marketing for law firms and small businesses. She loves working with her clients to develop strategies that will grow their businesses and drive more qualified traffic to their sites. In her spare time, she enjoys running and spending time with her family.