Mesa SEO

Black Hat SEO Tactics That Website Owners Use to Manipulate Search Engines. 

The Internet is a vast place filled with websites and web pages. It is not uncommon for site owners to find themselves wishing to rank higher than their competitors in search engines, and while there are legitimate ways to do this, there are also some common black hat SEO tactics that website owners use to try and manipulate the search engine results. Contact us to learn more about local seo mesa az

Hidden Text:

One of the most common black hat SEO tactics is the practice of hiding keywords from visitors while still allowing them to be visible to the search engine. This is accomplished by using a variety of techniques such as positioning the text off-screen, hiding it behind an image, and setting the font size to zero. 

Link Building:

Another common black hat SEO tactic is to build links to other sites. This can be done through directory submissions, content marketing, link exchange programs, social media marketing, and more. It can also be achieved through paid advertising, although this is less common than in the past. 

Article Spinning: 

The rewriting of existing content to include different keywords in specific locations is another black hat technique used by some website owners. This can be done manually or through automated software. 

Unrelated Keywords: 

Some black hat SEOs use the term “unrelated” as a way to stuff pages with keywords that have little to do with what they are trying to achieve. These unrelated phrases are intended to lure users who have performed multiple searches into clicking on the page, regardless of whether or not the content on the page is relevant to their search. 

Doorway pages: 

Doorway pages are another black hat SEO tactic that website owners use to manipulate search engine results. This tactic uses cloaking to send search engines to a page that isn’t connected to the original query and then redirects the user back to the original page. 

URL Hijacking:

The use of 302 redirects to temporarily change a page’s URL is another common black hat SEO tactic. The original page is then redirected to the new URL, which often replaces it on the SERPs. This can cause confusion for the search engine, and it can also result in the removal of the original page from Google’s index. 


A PBN is a network of websites that are built to help a single website rank high in search results. These websites are essentially link farms. They are usually created by buying expired domains and hosting them with high authority, then adding a link to the desired website. 

Creating a PBN can help the targeted website to rank high, but this is only a short-term solution. If a search engine ever detects that the PBN is not legitimate, they will take action and the site will be penalized. 

Black hat SEO is generally considered unethical and should be avoided at all costs. Not only can it affect the search rankings of your website, but it can also negatively impact your traffic and revenue.