Mesa SEO

Page speed has an impact on both bounce rate and dwells time. If a page takes too long to load, users are likely to leave. To increase your page speed, identify issues. Then, work on fixing them. Increasing page speed will improve the user experience on your site. Contact us to learn more about

Page speed is a ranking factor 

You may not realize it, but page speed has a direct impact on SEO. It affects ranking directly and indirectly by increasing the bounce rate and decreasing dwell time. Google does not want to rank sites that offer poor user experiences. When a page takes more than 3 seconds to load, users are more likely to leave it and go elsewhere. 

Page speed is a ranking factor for both mobile and desktop search queries. In 2008, Google announced a new ranking signal called Page Speed. But in the following years, it changed its mind and launched a tool called Site Performance. Despite its popularity, many people were disappointed to see that their website’s mobile version took a long time to load. This prompted companies like Google to develop AMP, which aimed to improve site speed on mobile devices. More recently, Google has published case studies and research on site speed. 

It affects the bounce rate 

The speed at which your website loads has a direct effect on your bounce rate. It’s estimated that seventy-five percent of consumers who have to wait longer than three seconds to view a web page are more likely to go elsewhere. Furthermore, pages that are slow to load decrease the likelihood that a visitor will recommend your website. 

Google Analytics can provide you with your site’s bounce rate. This metric can be either site-wide or page-specific, and it’s calculated by dividing the number of visitors by the number of views the page received. It’s also possible to pull data directly from Google Analytics to find out which pages are generating more visitors than others. 

It affects dwell time 

A good indicator of your page speed is the amount of time your visitors spend on the page. Google Analytics has a feature called “session duration” which measures how long a user remains on your page. This time includes any time that the user is on your page but does not include time spent on other pages. You can see the session duration for your website by filtering out pages that are frequently bounced. If your visitors spend too little time on a page, the page may need some improvement in content and messaging. 

A higher dwell time on a web page correlates with higher search engine rankings. That’s because Google’s algorithm measures relevance based on how long a user spends on a website. This means that if a user stays on your page, he or she likely found it relevant and interesting. Although Google has not confirmed that dwell time is an SEO ranking factor, this statistic is highly relevant in determining relevancy. The longer a visitor stays on your website, the more likely it is that they will convert. 

It improves user experience 

Optimizing page speed is a vital part of a successful SEO strategy. A fast-loading website will attract more organic visitors and help your site rank well in Google. This metric is also known as the time to first byte (TTFB) and can have a profound impact on your site’s ranking. 

As a general rule, Google prefers pages to load in less than 2.5 seconds. Anything over that and your page will be considered poor. Google even recommends that you make improvements to your page if it’s taking more than four seconds to load.