Mesa SEO

SEO (Search Engine Optimization) is the process of enhancing your website so that it can appear more prominently on search engine results pages for specific keywords or key phrases. The goal of this is to increase the number of visitors to your site and generate more leads, sales, and revenue for your business. Contact us to learn more about mesa seo

Google defines SEO as a “Digital Marketing Strategy that improves the visibility of a company’s online content by ranking high in organic (non-paid) search results”. The more highly your website ranks in the organic search results for your desired keywords, the more traffic it will receive from these keywords. 

The SEO process involves the analysis of your website’s technical configuration, its content relevance and link popularity towards user search queries, in order to determine its page rank. These factors are used by search engines like Google, Bing and Yahoo to determine the pages that are most relevant to a user’s query. 

In simple terms, search engines are like giant libraries that contain thousands of pages and every time a user types a query into the search box they pull up a page from this index to display the most relevant results for that query. 

To determine the best results for a user, the search engine uses hundreds of algorithms to analyze every page it has in its index, looking at each page’s content, links, and other signals. This is all in the effort to deliver the most relevant, authoritative and trustworthy results possible for each search query. 

As a result, the SEO process can be complicated and costly, but it can also be effective in driving qualified traffic to your site. For that reason, many companies seek out the services of an SEO firm to optimize their websites. 

A good SEO agency will perform a website audit and set an initial SEO strategy for your business. These strategies are discussed on calls or meet-ups with your dedicated account manager and provide a roadmap for your team to follow. 

They will also track your site’s SEO metrics and alert you to any issues that need to be addressed, such as a high bounce rate or thin content. Ignoring these metric can cause your site to lose its rank and traffic, so it’s important to take them seriously. 

It is a must for any business owner to understand the fundamentals of SEO, especially if they want to get the most out of their digital marketing efforts. Understanding the basics will help you identify the right type of SEO strategy for your unique needs and budget. 

One of the most common questions I get asked is, what does an SEO company do? The answer is that SEO companies use a combination of on-page and off-page tactics to improve your website’s ranking in the search engine results pages (SERPs).