What Is Involved in Search Engine Optimization?
SEO is the process of improving a website’s visibility in search engine results, which increases exposure and leads to new business. It involves a complex series of tasks that require experienced experts to accomplish. Contact us to learn more about mesa-seo.com
There’s a lot that goes into search engine optimization, from understanding your target audience to optimizing your website for keywords. To maximize the success of your marketing efforts, you’ll need to develop a well-defined strategy and build a team of experts that can drive compounding business results.
The first thing you need to do is figure out what your target customer wants. You can do this by putting together a persona, which is a detailed representation of the type of person you want to attract to your brand. HubSpot’s Make My Persona tool can help you create one easily.
Once you have an accurate picture of your target customer, it’s time to do some keyword research. You can use tools like Google Ads Keyword Planner to determine what terms your potential customers are using to find what they’re looking for online.
It’s important to target both long-tail and short-tail keywords that are relevant to your industry, as well as the specific products or services you offer. You’ll want to choose terms that have low competition but high enough volume to give you the opportunity to rank highly for a given search term.
You’ll also need to create content around these key terms and make sure your web pages are structured in a way that makes them easy for Google to crawl and index. This means that you need to create unique URLs for each page on your site and that you use relevant structured data throughout your site.
Structured data includes things like meta descriptions, which are the text that appears under a page’s search results. These are typically no longer than 160 characters, so it’s critical to make them as compelling and relevant as possible.
When your meta description is optimized, it helps people who click through to your page to know exactly what they’ll be getting. Ideally, it contains the targeted keyword(s), along with related words that you’ll be able to use in a natural and meaningful manner.
Another important factor for search engines is your website’s loading speed, which can negatively impact your rankings if it’s slow to load. A good resource to learn about your site’s speed is Google Search Console.
It’s a good idea to take a look at your website on different devices and try to get the site as fast as possible, as that will benefit both users and search engines. You can also optimize your content to be mobile-friendly so that it’s easier for search engines to index your pages.
Lastly, you’ll need to ensure that your website is secure. Having a site that’s spammy or sketchy will not do your company any favors in the eyes of search engines, so it’s important to make sure your website is clean and safe.