Locating The Best Keywords To Target For A Website

If you’re looking to boost your website’s search engine optimization, you need to have a solid understanding of the best keywords to target. This is a critical step in any SEO campaign, as it can help your website rank highly on search engines such as Google and will increase traffic to your site. 

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What Is Your SEO Goal?

The first step in locating the best keywords to target for your site is to decide what kind of traffic you want. Do you want to increase your brand awareness, drive ready-to-buy visitors to your website, or boost conversions? Once you know what your goals are, you can begin building a master keyword list. This can be done by exporting a spreadsheet, or you can use an online tool. 

Next, you need to think about your target audience and their needs. Are they searching for a particular type of product or service, or do they need specific information? For example, if you own an ice cream shop, do people in your area tend to be interested in health-conscious ice creams, or do they simply want a satisfying sweet treat? 

This is also a great time to look at seasonal trends and localities. Identifying the types of ice cream, snacks, and desserts that your audience is most likely to be searching for during certain times of the year can give you an advantage over competitors in those markets. 

Once you’ve found a few potential keywords to target, you need to start evaluating them for competition and the potential to yield a significant ROI. This can be accomplished by using a number of tools, such as Moz’s Keyword Explorer or AnswerThePublic. 

Some of these tools offer free accounts, while others charge a fee. The key is to make sure that you find a keyword research tool that fits your budget, and is a reliable source of data. 

A good keyword research tool should be able to tell you what other related terms and phrases are being used, as well as search volume and cost per click (CPC). You can use these numbers to narrow down your list of possible keywords for your SEO strategy. 

If you’re targeting a term that has a lot of competition, it might be a good idea to try another phrase. For instance, if you have a sound design company, you could focus on “novel sci-fi sounds.” 

Another way to reduce competition is to choose a mix of long-tail and head terms. Long-tail keywords tend to be more specific, and this can help your site rank higher. 

Likewise, head terms are often more generic and will likely have less competition. However, this also means that you may need to spend more time focusing on your content to be successful with these words. 

It’s a good idea to create topic buckets, which can be a useful way to categorize and prioritize your keywords. This will allow you to quickly and easily see which keywords are the most relevant to your SEO efforts. You’ll also be able to see how your competitors are ranking for these terms and can create new content to compete with them.