How to Market My Art Online? 

While a passive approach to art sales will not get you many results, there are a few strategies you can use to help you achieve your goals. The first of these is to take a proactive approach to find your audience. It will require disciplined efforts and a willingness to push yourself beyond your comfort zone. As an artist, you need to be willing to put in the time and energy to get your work in front of as many people as possible. In this way, you will increase your chances of success. 

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Create a social media strategy 

There are several ways to use social media to market your art online. Whether you want to sell your paintings or showcase your work in an exhibition, there are ways to maximize your exposure and gain an audience. These methods are often trial and error, but with diligence, you can maximize the effectiveness of your marketing efforts. By monitoring metrics, you can make small adjustments to your strategy and see what works best. 

Write an artist statement 

When you write an artist statement, you should describe your work and tell people about your motivations. It should be personal and positive. Your audience should understand what you are trying to say. 

Build an online art portfolio 

The first step to marketing your art online is to build a portfolio. It is essential because it will be your first impression. This is where you can include details about your work, educational background, and themes you’re interested in. By including these details, your work will be more appealing to your target audience. Your portfolio should be well-organized and include only the best works of your art. 

Promote your work at art fairs 

Whether you’re a self-represented artist or want to join an art fair as a stand-alone exhibitor, the internet is a great tool to promote your work. Not only will your online presence help you gain exposure, but it will help you engage with buyers and other stallholders. It also helps you connect with curators and art advisors. Moreover, you’ll be able to reap the rewards of your hard work. 

Promote your work on Etsy 

One of the best ways to promote your art online on Etsy is by using social media. Using Twitter, Facebook, and Instagram is an excellent way to share images of your work with potential buyers. These channels are also great for attracting new followers and visitors to your Etsy store. Use them to build an audience and sell more art! 

Promote your work on Deviant Art 

If you’re looking to promote your work on Deviant Art, there are several ways to go about it. First, you can promote your artwork on the site by selling prints or other merchandise. For example, you could offer magnets, puzzles, coffee mugs, postcards, and even jewelry. There are also paid services and automated bot accounts to help you promote your art.