How to Do Local SEO For a Company With More Than One Location?
A company with multiple locations can be a great thing – it allows you to serve customers in different areas, boost your revenue, and increase brand recognition. However, it can also mean that your marketing efforts are more complex and require specialized strategies. Contact us to learn more about mesa seo services
Fortunately, local search optimization (SEO) is a powerful tool that can help you get your business in front of potential customers where they are. SEO is an umbrella term that covers all of the strategies you can use to improve your website and rankings in search engine results pages (SERPs).
Multi-location businesses often operate in the same industry or have a common customer base, but they may have distinct needs and unique demographics for each location. Creating separate, optimized pages for each of these locations can help you communicate with the right customers and streamline your local marketing efforts.
The main goal of any SEO strategy is to rank your website at the top of the SERPs for keywords that are relevant to your product or service. These are called “local” keywords and typically include the city, state, and/or region you serve.
You can optimize your site for these keywords by focusing on specific location-specific content, optimizing URLs and meta tags, and integrating Google My Business iframe maps. These are all essential steps to achieving the best results in your local SEO campaign.
Incorporating Google My Business iframe maps in your location pages is a great way to show that your business has multiple locations. This helps search engines understand that you’re providing a consistent experience to your users, and it gives them more context for how they can locate your location.
Make sure that each of your location pages includes information about the unique features that make your store or office stand out from others in its area. This can include a map of your location, driving directions, or events that are exclusive to that location.
Your meta title should also be keyword-rich and enticing, as it’s one of the first things that will appear in the search results. You can use a max of 60 characters, and you should include your primary product or service in this description as well to establish both geo- and niche relevance for the page.
You should also make sure that your business’s name, address, and phone number are consistent across all of your location pages and online directories. This will ensure that search engines see you as an official, reputable business.
Another key component of your local SEO strategy is ensuring that you’re getting consistent citations on the top general and niche business directories, as well as on location-specific sites like Yelp, Facebook, and Google My Business. This will help ensure that Google sees you as an authority in your industry and is more likely to give you top ranking positions.
Backlinking is a key aspect of local SEO for any type of business, but it’s even more crucial for businesses with multiple locations. If you don’t build links to your individual location pages, they will not be able to get indexed by Google or other search engines.