How to Do Local Search Engine Optimization Work?
Local search engine optimization can be a real challenge, especially for the smallest of local businesses. With more and more people looking for local business information, it’s critical that you make sure you’re claiming your listings and optimizing for search engines, such as Google. Having a presence on social media is important too, as it can help you reach more customers. Contact us to learn more about mesa-seo.com
One of the most time-consuming areas of SEO work involves claiming and submitting your listings to the various databases. There are free services available, and paid tools to get your name out there. The most efficient way to go about it is to utilize a service like Google’s My Business portal. Whether you’re managing your own profiles or having a third party do it for you, it’s a great way to increase your search visibility and bring more customers to your door.
To ensure your digital footprint is optimized, you need to consider things like page speed, content, and keywords. You’ll also want to take advantage of the latest features and gizmos, such as mobile optimization and voice search.
Searchers are now using voice search to conduct searches, with more long-tail search queries being performed. Using your smartphone’s voice assistant can be a good way to boost your local search rankings. However, you’ll need to make sure you’re adjusting your site to suit the style of voice interaction.
As with any local marketing strategy, you’ll need to decide what’s most important to your business. For example, does your online review presence need to be boosted? Or does it suffice to add the requisite information? Choosing the best mix can be a daunting task. Fortunately, Moz Local is on hand to provide free, unbiased assessments of your directory listings.
One of the more time-consuming aspects of local SEO is keyword research. There are plenty of specialized tools to help you find the most relevant local keywords to target. Some search engines have a feature called Smart Suggest, which spits out suggestions based on the keywords you type in. These can be useful if you’re unsure of what words your customers might use.
Managing your social media presence is another important local SEO consideration. Creating a social media strategy that can help your business handle multiple locations is crucial. Adding the relevant content to your profile, creating a page dedicated to local events, and showcasing your local offerings are the first steps towards ensuring your presence on these platforms remains relevant.
The top local search ranking factor is proximity. When users are searching for something close to them, they’re more likely to click on your business. It’s a win-win situation for both you and your customer, so don’t overlook this opportunity. Aside from promoting your brand, you can increase your visibility by asking for reviews. This is a smart move as more than 85% of consumers believe that online reviews are more trustworthy than personal recommendations.
While the search engines may be the primary source of traffic for your business, you can still compete with larger national brands by optimizing for local search. In addition to focusing on improving your digital footprint, you’ll need to optimize your content and messaging for mobile and voice search.