Mesa SEO
Keyword research is one of the most fundamental elements of a successful search engine optimization (SEO) strategy. It allows you to determine what terms your target audience is using to find your products or services, and create content that addresses their needs. Contact us to learn more about mesa-seo.com
The right keywords will help your site rank higher in search results and get more traffic. It also helps you understand the questions and problems your potential customers are searching for. Ultimately, this insight will help you develop more effective content and organic strategies to drive long-term traffic and sales for your business.
A keyword is a word or phrase that someone searches for on a search engine such as Google. It can be a generic term or more specific, such as “ice cream maker.” You need to research the most relevant keywords for your business and make sure your website includes them strategically in its content.
Step 1: Start with a seed keyword
The first step in doing keyword research is to come up with a few broad ideas that are related to the topic of your website. These “seed keywords” can be anything from a specific product to a term that describes your company’s mission or philosophy.
Once you have a list of seed keywords, the next step is to look for similar keywords your competitors are ranking for. This is a simple exercise that won’t take much time.
Identify competitor websites that are similar to yours and check which pages of theirs bring in the most traffic. Plug these into a competitive intelligence tool like Ahrefs Site Explorer to see which keywords these pages are targeting and how they rank in the SERPs.
Competitor analysis is a great way to identify new keywords that your competitors aren’t currently optimizing for. You can then prioritize those keywords and start putting your SEO efforts to work.
Step 2: Use keyword planner tools
There are a variety of free keyword research tools that you can use to help cut down your list of potential keywords. Some of these include Google Trends, Keyword Surfer, and Semrush Keyword Magic Tool.
You can also check competitor analytics to find out which keywords are bringing in the most traffic and which ones are underperforming. This data can help you identify any problems that may be affecting your site’s performance and decide whether you need to improve those areas or not.
Step 3: Research search intent
User intent is now the most critical aspect of a keyword’s value to a site, and it has changed the game in ways that you may not have expected. The most important thing to know is that your content must answer a user’s question and satisfy their search intent before it can rank well.
If your potential keyword is a “zero-click” key phrase, this means it doesn’t provide the answer to a searcher’s question and doesn’t send any traffic to your site. If it’s a “fact intent” key phrase, that means a searcher’s intent is to obtain information quickly, such as finding out how to cook a particular recipe.