Mesa SEO
Your page title and meta description are essentially the sales pitch for your page. They should speak to the reader’s needs, highlight the benefits of your page, and include active language. For example, if you own a dairy farm, your title should focus on lactose-free milk and describe the unique qualities of this product. You should also include a call-to-action, a phrase that gets the reader to click on the link. Contact us to learn more about top rated mesa seo agency
Page Title and Meta Description have an indirect effect on page rankings
The meta description is a summary of the content of your web page. It is part of your HTML code and is displayed under the page title on the search engine results page. Although it doesn’t directly affect page rankings, adding keywords to the meta description can increase your website’s click-through rate.
You should always use a meta description that explains what the page is about and makes the user want to read more. Meta descriptions should not be longer than 160 characters because they can be truncated in SERPs, which can lead to increased bounce rates. To ensure that your meta description is effective, you should conduct tests on various devices and see which meta descriptions have the highest CTR.
Although the title and meta description have weakened their direct influence on page rankings in recent years, they still matter in indirect ways. The title tag is important because Google shows it on SERPs, and meta description helps people learn more about your page. If your meta description matches your keywords, it will highlight it in the search results.
They should match your topic, niche, and basic concept of your business
You can’t just use any title and meta description; each should match your topic, niche, and a basic idea of your business. The content of your page should be as descriptive as possible, and the meta description should include your focus keyword. Your focus keyword is the word or phrase that matches your site’s core topic. This way, your visitors will find the information they’re looking for and differentiate your brand from your competitors.
They should be between 100-150 characters
The length of your meta description and page title should be between 100 and 150 characters. The meta description is the first thing a user will see in search results, so it’s important to write a unique description for each page. In general, a description of around 155 characters will help a website, but it’s better to stick to the recommended number of characters.
When optimizing your website, your title and meta description should be between 100 and 150 characters long. These characters should describe the content of your page, without over-crowding the SERPs. There are several benefits to keeping your title and meta description short. However, you must do some testing to see if it has an impact on your rankings or CTR.
Your page title and meta description should entice the user to click on your website. Google will not display pages without a title or description and will create one based on the search query and the content of the page.