Mesa SEO

SEO (search engine optimization) is a huge topic with a variety of opinions. Some businesses are stuck in the early ’90s while others are completely current and have embraced the latest customer search habits. There are many ways to make your website more SEO friendly, but you should also focus on the overall user experience. A bad user experience will cause customers to abandon your website. Here are some guidelines to keep in mind: Contact us to learn more about

Content should be text-based 

Writing SEO-friendly content is an effective way to increase your website’s visibility in search engines. It also allows you to appeal to your visitors and boost sales. While it’s tempting to write content without a specific intention in mind, this is not the best way to create valuable content. Instead, you should research the topic and write content with the intent of attracting users and achieving high rankings in search results. Here are some tips to help you create SEO-friendly content: 

Navigation menu 

An SEO-friendly navigation menu can increase your site’s search rankings and website traffic. Here’s how. Firstly, your navigation menu should contain only 7 items or fewer. Too many items will devalue their importance. Use Google Analytics to track the number of menu items per page. Finally, make sure that the menu is consistent on each page. When creating a menu, keep in mind that too many options will create an unpleasant user experience. 

Internal linking 

If you’re running a local business, one of the most effective ways to improve your SEO is by improving internal linking. The purpose of internal linking is to increase the number of clicks on the pages on your site. However, it’s important to make the internal links relatable. This means that the anchor text on your website pages should be relevant and not keyword-heavy. This is important because too much keyword-heavy anchor text can hurt your SEO and raise a red flag with Google. 


It is no longer an option to not have a mobile-friendly website. More people are using mobile devices than ever before. A recent study showed that 73 percent of internet users change their devices every month, so mobile-friendly websites are a must-have for any business. And with nearly half of those users converting to smartphone owners, it is clear that this is an important trend. However, it’s important to keep in mind that mobile-friendliness is not enough. A mobile-friendly website should be optimized for both desktops and mobile devices. 

Meta description 

When users are searching for a product or service online, the first thing they see is the title of the page and a brief description, known as a meta description. These two pieces of information must be relevant, short, and contain the focused keyword. According to Google, the character limit for a meta description on a SERP is 155 characters. Anything over this limit is replaced by three dots. In addition to the title, the meta description also contains a keyword or phrase that describes what a page is about.