How Do I Find Out How Well My Company Is Doing With SEO?
When I search for my company on Google, I always see my competitor’s website at the top of the list. I get frustrated, especially since I know that my business would be much better suited to meet the needs of my customers.
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SEO (search engine optimization) is one of the most effective ways to get your business in front of potential customers for a fraction of the cost of ads. In addition, it increases brand awareness and drives traffic to your site that converts into customers and leads.
How do I find out how well my company is doing with SEO?
In order to determine whether your SEO efforts are working, you need to monitor how well your rankings, traffic, and lead generation are growing over time. To do this, you should run monthly and 90-day comparisons. This will allow you to measure the progress of your SEO campaign and cross-check your results with those that your SEO agency is providing you with.
The first thing that you should do is create a list of keywords that people are using to find your business. This will help you target the right audiences and optimize your website for those terms.
Another important step in creating an effective SEO strategy is to research your competitors. You can do this by analyzing their website content, their backlink profile, and their website’s domain authority and page authority. You can also use tools like Majestic SEO and AHREFS to track your own website’s backlink profile.
Your competitors’ websites may have very different domains, pages, and content than your own. This can make it difficult to compare them accurately when you’re evaluating your own SEO efforts.
You can also conduct keyword research to identify the most relevant terms for your business. This will enable you to write compelling and unique content for your website that will attract more customers.
Lastly, you should review your business’s name, address, and phone number on all your listings. This will ensure that both you and Google know your exact location.
If you have any issues with your NAP, make sure to fix them immediately. It can be very hard for Google and your customers to find you if they’re not using the same NAP information on all of your listings.
Once you’ve created an accurate list of your business’s NAP details, use them consistently across all your online and offline marketing. It’s important to use the same name, address, and phone number every time so that both people and Google can be confident that your business is accurate.
A good SEO firm will be able to tell you how many searches results in your company’s website is getting for specific keyword searches. They should also be able to give you a sense of the average cost per click for each keyword that your company’s site is ranking for.
While this isn’t the only way to measure your SEO success, it will give you an idea of how well your efforts are paying off. If you’re seeing significant growth, then it is likely that your efforts are resulting in more traffic and leads for your business.