How to Use Schema Markup to Improve Your Law Firm’s SEO?
A strong SEO strategy requires a lot of intricate tools and techniques that work together. One of those is schema markup, a form of microdata that helps search engines better understand the information on your website and present it in more relevant ways. In this week’s Lunch Hour Legal Marketing episode, hosts Gyi Tsakalakis and Kelly Street chat with Martha van Berkel, founder of Hunch Manifesto and all-around Schema expert, to learn about how you can use schema markup to improve your law firm’s SEO.
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For those not familiar with schema markup, it’s basically code that tells search engines what information on a page is important. This can include things like the name of a person, a product, a location, or even an event. The idea is that by marking up this data, search engines can then show it in more prominent places on SERPs and improve the user experience.
One of the biggest benefits of using schema markup is that it can help your business appear in rich snippets, which are special SERP features that often have higher clickthrough rates than regular search results. This is because they’re more attractive, provide more information at a glance, and can answer specific questions that people are searching for.
There are several different types of schema markup, and which ones you choose to implement will depend on what kind of information your business has. For example, if you have customer reviews on your website, you can use review schema to mark up these reviews and ensure that they’re displayed prominently in SERPs.
Another great use for schema markup is to highlight upcoming events on your website. This can be particularly effective for local businesses, as it can help them attract more visitors and customers. There are also a number of different types of events that you can mark up with schema, including sporting events, music festivals, and more.
Finally, if you have articles on your website that discuss specific topics related to your practice areas, you can use article schema to mark up those articles and give Google more information about them. This can help them display your articles in more prominent places on SERPs, such as in a carousel or featured snippet.
Although implementing schema markup can be time-consuming and may require some coding knowledge, there are many tools that can make the process much easier. For example, there are plugins for a variety of content management systems (like WordPress) that will automatically generate schema markup for you. You can also use a site audit tool to find out what kind of schema markup you have and what needs to be fixed.