How to Optimize Your Google My Business Listing for SEO Purposes?
If you’re a lawyer or partner at a law firm, then you know the importance of being found by potential clients in your area. After all, people are actively searching for legal services when they type in their search query on Google. This means that you have to appear on the first page of the results in order to capture their attention.
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However, many law firms aren’t optimized for local searches. This can lead to missed opportunities for leads. The good news is that you can improve your chances of appearing on the first page of Google by claiming and optimizing your GMB listing.
Fortunately, the process of claiming and optimizing your GMB is easy and free, and it can net you substantial returns. In this article, we’ll outline some simple tweaks you can make to your law firm’s GMB listing that will help you rank higher in local search results and acquire more website traffic.
When setting up your Google My Business account, be sure to list your law firm’s name exactly as it appears on your website. In addition, avoid using modifiers that explain your law firm’s specialty, such as “family law” or “personal injury,” unless these are an official part of your name. Also, be sure to set your service area accurately. This is especially important if your law firm is one that entertains walk-ins in addition to servicing clients through phone calls or emails.
Another way to enhance your GMB listing is by adding high-quality photos that showcase your firm’s interior and exterior, along with a professional headshot of the attorneys at your law firm. Lastly, be sure to update your GMB profile regularly with new information, as this can boost your ranking in local search results.
Google’s algorithm takes into consideration the number of reviews you have on your GMB account when determining how your law firm will rank in local search results. As such, it’s imperative that you encourage your clients to leave positive reviews of your law firm on your GMB account. Additionally, be sure to respond to all reviews, even if they’re negative. This will show that you’re committed to your clients and care about what they have to say.
You can also optimize your GMB account by adding a video tour of your law firm’s office. This will add a layer of authenticity to your listing and increase the likelihood that prospective clients will choose your law firm over the competition.
Lastly, be sure to include your law firm’s website address in the “Website” section of your Google My Business profile. This will direct potential customers to your site and help you convert them into paying clients.
By implementing these simple tweaks to your GMB account, you can maximize its potential for acquiring more leads and conversions for your law firm. In the end, this will give you a competitive edge in your practice and ensure that your clients receive the highest-quality service possible.