Mesa SEO
On-site optimization is the process of improving the performance of your website by optimizing its content, structure, and other elements. It can help improve your ranking and generate more traffic to your site. However, on-site optimization isn’t a one-size-fits-all approach. It requires a structured approach and a focus on achieving goals. Contact us to learn more about seo mesa
Using keyword research to identify the right search terms for your target audience can help you write relevant content for your website. It also helps you find opportunities to use those search terms naturally throughout your content.
By incorporating keywords into your page content, you can increase its relevance to search queries and increase your rankings in the SERPs. This can also help you gain more clicks and improve your conversion rates.
Create keyword-rich content for each page on your site, and optimize it with keyword phrases that are relevant to the topic of the page. This can include using your target keyword within the title, H1 tag, and meta description of the page as well as in its body copy.
Incorporate relevant images into your content, and make sure you have descriptive alt text for them. This can help increase your ranking in Google Images–which accounts for 22.6% of all searches–and help users find your website when searching for images.
Link to related pages in your content, and create links from other websites on your site to those pages. This will improve the user experience and keep leads within your own site instead of sending them to an external, third-party website.
On-site optimization can also help you optimize your website for mobile devices, which are a significant portion of internet traffic and contribute to lower bounce rates, higher conversions, and more revenue. Your site should be responsive, so it adapts to the size of your visitors’ screen and can display the same content as a desktop version of your site.
Minimize your CSS files and JavaScript code – This will decrease the total size of your site and help it load faster. You can do this by removing unnecessary characters, commas, comments, extra spaces, and other pieces of code that aren’t essential to your site’s functionality.
Test your website’s speed – This is an important step in on-site optimization and can help you uncover the main loading problems on your website. You can do this with tools like Pingdom or Pagespeed Insights.
Check your URLs – The length of your URLs can affect your SEO performance as well. For example, longer URLs can be difficult for search engines to crawl and understand the meaning. This is why it’s important to optimize your URLs to contain your primary keywords and consider the intent of each page’s content when determining its URL.
The URLs of your pages should be logically related to each other, and they shouldn’t be too long or short in order to maintain the consistency of your brand’s online presence. It’s also a good idea to check for potential duplicated content, as this can lead to confusion in search engines and a poor user experience.