Mesa SEO

Adding hreflang tags can be a complex task for a website with many language versions and multiple product categories. However, it can help boost local SEO by ensuring that search engines have all the information they need to serve up the right content version for users from around the world. For more information, go here

Whether you’re an international business with international customers or a small company with localized products, it’s important to have your multilingual SEO content ready for global visibility. By having a multilingual website, you’ll have more opportunities to reach new markets and improve your sales. 

The first step in implementing hreflang is to create localized versions of your website’s homepage, landing pages, blog posts, and other content. These should be dedicated to your specific region and have their own URLs that are translated in the native languages of your target market. 

Once you’ve set up the localized versions of your web pages, it’s time to implement hreflang tags on those pages. These can be added to your pages manually or via XML Sitemaps. 

If you’re using a content management system (CMS), like WordPress, it’s a good idea to use the CMS to create a separate URL for each language version of your content. This will make hreflang tags more accessible to your staff and ensure that they’re always up-to-date and accurate. 

Another way to implement hreflang tags is to use a tool that can generate the hreflang meta tags automatically for you. These tools will generate hreflang tags based on the languages you choose and will also update your web pages as they change. 

This method can be a great solution if you have multiple pages with different languages but the same content and are not concerned about duplicated or duplicated pages appearing in the SERPs. But it does have its drawbacks as well — if you change the hreflang for any of your pages, you need to be sure that other pages are pointing back to those changes. 

You can also use a plugin to automatically generate hreflang tags for each of your pages, but this can be costly and tedious. If you don’t want to invest in a multilingual SEO tool, you can also add hreflang tags manually and check them regularly to ensure that they are up-to-date. 

The main purpose of hreflang tags is to send signals to Google as to which versions of your content are most relevant for certain queries and how high those results should be placed in the search engine result page (SERP). This is especially helpful for websites with regional variations of the same language, such as an English-speaking website that offers product variants for the US and Canada or German and Austria. 

A hreflang tag is the simplest way to tell Google that you have a variant of your web page in several regions, languages, or even just one specific language. It’s a powerful signal that can increase the number of visitors who land on your site, and help you rank better in the SERPs for a variety of different keywords.