How Can an SEO Expert Help You With Schema Markup and Structured Data?
For many SEO professionals, schema markup and structured data can seem daunting because of their connection to coding. But it’s a core component of technical SEO, which focuses on improving website performance at the code level to make your site more friendly to search engines and searchers alike. It’s important for both non-technical and technical SEO staff to understand how structured data works in order to implement it correctly on client websites.
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Structured data is a type of microdata that allows search engine bots to better interpret the meaning of online content. It provides additional information not found in a web page’s code that can help improve user experience and increase the chances of being displayed as a rich snippet or featured snippet.
As Google continues to expand the use of rich snippets on its SERPs, it is becoming more important for businesses to incorporate schema markup into their website pages. This enables them to get their product, service, or brand’s information displayed in a more prominent position on search results pages and to improve click-through rates.
To achieve this, a business must have a clear understanding of how schema markup works, which types are relevant, and how to implement them properly on their web pages. In this article, we will cover all of these topics to provide a complete overview of schema markup so that both non-technical and technical SEOs can understand what it is and how to best use it on their client’s websites.
A common misconception about structured data is that it automatically guarantees that your website will receive a rich snippet or featured snippet. This is not the case, however, as Google has other criteria it uses to determine which sites to display in these coveted positions. The inclusion of schema markup merely increases the likelihood that your content will be selected for a rich snippet if Google deems it appropriate based on other factors such as keyword research, title and content optimization, and website speed.
For example, if you have a review-rich snippet, a website with schema markup will have an advantage over one without it if Google deems that the information you have provided is helpful and useful to searchers. Having schema markup in place will also make it easier for Google to recognize that your content is a good match for a People Also Ask or FAQ-rich snippet.
There are many other ways that Schema can improve your SERP visibility, and there are plenty of tools available to help you compose, validate and implement it on your site. However, it is important to remember that schema markup is not a ranking factor, and it should be implemented in conjunction with other SEO best practices such as keyword research, title and content optimization, mobile-first indexing, and quality backlinks. There are millions of websites out there that are missing out on a big SEO opportunity by not including schema markup. Taking the time to learn about and implement this simple technique can give you an edge over your competitors in search engine rankings and visibility.